Why small businesses need a digital presence in 2022

Even before the start of the pandemic we were all increasingly spending a lot more time online. Today, after two years of sporadic remote working, app dating and digital shopping etc, online has become a much more comfortable place for many of us. Internet users today spend around three hours online, on average, which is a significant window in which any business can make a connection. No matter what the size of your enterprise, for these reasons and others, it’s vital that you have a digital presence in 2022.

“I’m not selling online so it doesn’t matter”

Whether you’re selling online or not, your target customer is most likely going to be online for a part of every day. Offline sales can benefit considerably from a strong digital presence, which can be used to bring your business to life for potential customers who might not physically be able to get to your premises. Since the pandemic 60% of small business owners in one business survey said that switching to a stronger online presence was now going to be essential. No matter what your industry, or how you sell, every small business needs a digital presence going forward.

You need to meet your customers where they are

There are now five generations of customers out there and all are accessible digitally in some way, channel or platform. So, if you’re looking to expand this year, to recover from the effects of the pandemic or to launch new product lines or services, you’re most likely to be able to connect with the consumers who could help you to do this online. The digital space can be a complex place if you’re not used to it – some channels appeal more to some demographics than others, for example. But with a bit of digital marketing research and a robust strategy you can ensure that, when your ideal customers go online, you’re there.

Being able to target your customers is key

A digital presence will give you access to the kinds of tools and techniques that mean you can drive marketing to a specific ideal customer persona and demographic. This has the potential to significantly increase your sales pipeline. As technology evolves – with more integration of artificial intelligence tools and machine learning – it’s going to become increasingly easy to target customers and understand their wants, preferences and behaviours. But only if you have a well established digital presence with which to do it.

Competitive marketing is digital today

It’s not just about ensuring that you are connecting with customers via the channels and platforms that they use daily but also investing effectively when it comes to marketing. Digital display advertising and SEO, for example, are two digital marketing techniques that can reap very positive results and which can only be accessed with a digital presence. Equally important is going to be your mobile strategy – consumers are increasingly accessing the internet via devices and to ensure you’re investing in competitive marketing, this needs to be at the top of the list.

If you don’t yet have a digital presence these are some of the key reasons why 2022 should be the year that you invest in one. Iconic Digital is a full-service digital marketing agency in London that has the skills and know-how to help your business reach its full digital capabilities in 2022. To find out more about Iconic Digital’s award-winning digital marketing services get in contact today on 020 7100 0726.